People Tree Realty Network

If there is one uncompromising rule of business it is this: "Innovate or evaporate.”
And as history has shown us, the business world is full of people – some who were incredibly bright – that failed to see the time, need or mechanism for innovation. As a result many of them lost out on great opportunities for wealth. Here are a few noteworthy statements made by those who never saw the need for change coming.

1. "The horse is here to stay but the automobile is only a novelty, a fad.” The President of Michigan Savings Bank giving advice to Henry Ford’s lawyer.
2. "I am tired of all this sort of thing called science here... We have spent millions in that sort of thing for the last few years, and it is time it should be stopped.” Simon Cameron, U.S. Senator.
3. "The phonograph has no commercial value at all.” Thomas Edison.
4. "The wireless music box has no imaginable commercial value. Who would pay for a message sent to no one in particular? Associates of David Sarnoff responding to his call for investment in the radio.
5. "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” A Western Union memo
6. "While theoretically and technically, television may be feasible; commercially and financially it is an impossibility, a development of which we need waste little time dreaming.” Lee DeForest, American radio pioneer.
7. "There is no reason anyone would want a computer in their home.” Ken Olson, President of Digital Equipment Corp.
8. "The world potential market for copying machines is 5000 at most.” IBM, to the eventual founders of Xerox.
9. "The concept is interesting and well-formed, but in order to earn better than a 'C', the idea must be feasible.” A Yale University management professor in response to a college assignment by Fred Smith, future founder of Federal Express.
10. "So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary. We'll come work for you.' And they said, 'No.' " Steve Jobs, founder of Apple Computer.

The same mindset – make that mind block –led to the collapse recently experienced by the real estate industry. Some of the brightest business and investment minds in the world were so content to live in the moment of the ever-escalating real estate boom of the early 2000’s that they were oblivious to the coming market correction commonly known as the burst of the real estate bubble. In fact, as late at 2006, there were books being published like Why the Real Estate Boom Will Not Bust - And How You Can Profit from It: How to Build Wealth in Today's Expanding Real Estate Market that maintained the upward trend would continue at a reliable pace.

With the benefit of 20/20 hindsight, these real estate predictions now seem at least ironic, if not tragically comical. However, if you are one of the millions of people who lost their homes, businesses, careers or life savings, you may not appreciate the humor. And while everyone is trying to make the best of the current and emerging realities of the real estate market, and stay optimistic about the future, hoping against hope for the return of the halcyon days of doubling and tripling your real estate investment, very few people are willing to predict when that date will come. That’s because the dirty little secret among the top experts is that there are so many factors now impacting the economy, it is impossible to reliably predict that the old ways of doing business in real estate will ever spring back to life.
So does that mean there are no answers to the problems we face and everything is going to be doom and gloom until it evaporates? Hardly. What it means is that we have to change the way we think about real estate. We have to take a fresh look at the old system and figure out how to make it better. Because, as Albert Einstein said, "The significant problems we face cannot be solved by the same level of thinking that created them."
Fortunately, just as there were great inventors in history who were able to look beyond the status quo to create a brand new way of doing things, there are experienced, knowledgeable people looking at ways to reinvent the way we do real estate. And certainly one of those people is Adrees Ali, founder of People Tree Realty Network.

Like many innovators, Adrees drew on a wide variety of experiences to integrate the very best ideas from other industries to improve on the old realty model. After studying in France for several years to become a chef, he opened three very successful restaurants in New York. That experience taught him the value of making sure the customer was happy with everything because you aren’t making a one time sale, you’re building a relationship with someone that you hope will last a lifetime. It also taught him that the equity value of a business is often related to the value of its real estate holdings. After selling his restaurant interests, he attended college.
To learn more, he went to work as a part time salesman at a luxury automobile dealership. Soon, his innovative approach of honesty, integrity and creativity led him to build an incredibly loyal clientele who helped him set sales records. He was continually promoted until he managed a very successful dealership. In that role, he changed the win-lose paradigm that often exists in that business by focusing on making his staff and clients feel more valued and respected. He trained his staff to care first and foremost about what was truly best for the customer, so the customers instinctively wanted to come back to them and refer their friends as well. As a result, his dealership enjoyed one of the highest customer satisfaction and repeat business ratings in that industry.
After completing his college education and getting an incredible education in the real world, Adrees put his energy in the one thing he was most passionate about – real estate. He opened his first office and began applying, testing and proving all of the principles and strategies he gleaned from his previous career experiences. The results were so remarkable that within five years he had opened offices in three states, handling thousands of real estate and mortgage transactions. It was then that he realized he had created a new model for the real estate business that could benefit agents and investors all across America. And after consulting leaders in the direct sales industry, he began preparation for the launch of this new sales and marketing system called People Tree Realty Network.

To truly appreciate how groundbreaking People Tree is, you have to take a look at how broken the current method of doing business in real estate is today.
If you asked most agents to be honest, they would tell you that they work for a commission, not the people they serve. That’s because the three most important things in real estate have morphed in recent years from "location, location, location” to "Close!, Close!, Close!”. An agent’s survival mission is to put people into homes, land or commercial properties regardless of whether it is a good fit for them, otherwise they won’t get a commission. Needless to say, this sales method propagates an industry that sees very little client retention and referrals. So, agents are always looking for new customers to represent and clients are always looking for a new agent. In fact, recent studies by the National Association of Realtors indicate that less than 10% of real estate clients actually use the same agent again.
Another fracture in the realty status quo is the broker and agent relationship. Agents are typically required to pay high desk fees and/or exorbitant portions of their commissions to brokers who often do very little training or participate minimally in the actual sale. Furthermore, they don’t offer the agents any business and financial training, so even if the agents make big commissions, they often aren’t able to make the most of it. The result is that many agents make just enough to keep them hungry for the next sale, but not enough to actually be successful. And since the leftovers of their commission split is the only source of their income, the phrase "keep them hungry” can take on a literal meaning during a down market. While this might seem to benefit the broker in the short term, it ultimately fosters instability in the industry, which causes everyone—client, agent and broker—to lose in the long run.
Lastly, while there are certainly some real estate companies that attempt to educate their agents, there aren’t nearly enough reputable, readily available resources to train potential investors how to make their investment strategies really work, particularly in changing markets.

So, the average prospective investor generally has three possible options. They can see all the frightening information in the media and decide to lock themselves and their investment dollars in a panic room until the day hopefully comes when the market turns around. They can read bloated books by people who have even bigger bloated egos, or attend pricey seminars by gurus who are now making their living pontificating, rather than practicing, real estate. Or, they can throw justifiably good caution to the wind and invest blindly, hoping for a windfall return, while they are actually running the risk that their investment will be gone with the wind.
To address all of these and the many other changes facing the real estate industry, agents and investors, and to give everyone who joins People Tree Realty Network a profitable new way of doing business, Adrees made several sweeping changes.

People Tree Realty Network offers agents the potential for higher net incomes, lower costs and more ways to earn revenue. We start our Real Estate Professional Salespeople (REPS) at 75% split and enable them to quickly move up to as high as a 90%* split. Unlike many companies that charge exorbitant fees, we require just $200 monthly for a desk fee which allows you to hang your license and have access to cutting edge virtual offices and amazing websites around the clock. We pay you a referral bonus for every agent you introduce to the People Tree Team, and pay you a mentorship bonus of up to 2%* of every transaction they – or the REPS they enroll – earn, plus much more.
We believe that the traditional model of agents living from closing to closing is no longer a viable way to do business. We also believe that agents who are free from working out of a desperate need for closings in order to survive will have a higher level of professionalism, provide a better overall service and will quickly earn a client’s trust. And since Real Estate is a networking business, it only makes sense that we should generously reward that networking. In fact, we believe so strongly in promoting and rewarding networking that we provide up to ten different opportunities for our agents and members to generate a significant income.

People Tree Realty Network provides unparalleled training for real estate, referral marketing and general business. We believe the only way you can change how you currently do business is to learn a better way to do it. So we start by having the top minds in the industry educate you on how to build loyal clients who will not only return to you for their next purchase, but refer all of their friends and associates to you. We’ll also teach you the nuances and insiders secrets of being successful in any market that only the top professionals in the world are currently practicing. And since our REPS can earn a generous passive income just for attracting other great professionals to our company, we have the greatest educators in the industry providing you with consummate training on how to recruit and mentor others. Lastly, we have the premier minds in the general business arena offer you the vital information and wisdom you need to significantly multiply your earnings.
Why do we put such a great emphasis on training the technical and product expertise of real estate, business ownership and management skills, and all aspects of marketing including business, personal, property and networking? Because in today’s real estate market it takes a real knowledge of every one of those factors to achieve real success. Let’s face it. All you really learn in real estate school is how to pass a test on laws and liability. Once you get your license, most major brokerages only give you rudimentary real estate training, like showing you how to fill out a contract or sending you out to look at a property so you can get "product knowledge.” Today’s agents are rarely educated in subjects such as small business ownership, taxes, management or marketing. And perhaps that’s why an estimated 50% of all realtors have left the industry during the economic downturn. They just didn’t have the tools and resources they needed to continue.
The current real estate market and the future of our economy demand a much more capable and informed real estate professional. Agents need to be better business people, managers and marketers. Those skills are the minimum requirement for doing and surviving in this business today, period. Sadly, even though some real estate companies attempt to be educators in everything from money management to taxes and home appraisal to mortgages, they are simply not qualified to do so. And that’s why we’ve partnered with the very best educators in real estate, business and marketing to ensure that your education is exactly what you’ll need to prosper in this new era. In short, just as Einstein suggested, we intend to solve the problems we face by changing the level of thinking that created them.

People Tree Realty Network offers non-licensed individuals the opportunity to receive real estate coaching, information and opportunities unlike anything available on the market. We’ve engaged the top experts in the world to teach you how, with full disclosure, to make incredibly successful purchases and sales in today’s market. We’ll show you the cutting edge, real life strategies you need to excel in real estate pricing, negotiation and acquisition. We’ll educate you on how to prepare for any possible upsurges so you can be prepared to realize the full potential of your properties and equity positions. We’ll give you the seasoned mentorship you need when you have questions, and an abundance of cutting edge information that will enable you to learn the secrets known only to brokers with hundreds of deals under their belts, the secrets most part time investor don’t even know exist. In short, our goal is to make People Tree the absolute best place you can come for the data and coaching you need to make the right decisions.

People Tree Realty Network offers an entirely new approach to client relationships through its original and innovative "Green Back Program.”. One of the most unique opportunities People Tree offers for buyers and sellers, as well as agents, is our Green Back Program. This closing credit program allows clients to significantly reduce the cost of buying or selling their property by investing a minimal amount up front. This program represents a major change in the distribution of dollars in real estate. Rather than having no choice but to contribute to sometimes extreme real estate commissions, committed buyers and sellers can now benefit from People Tree’s standard policy of sharing commissions with clients who know what they want.

The advance enables the agent to do even greater marketing efforts and is totally refundable if the home doesn’t sell within the allotted time. However, the Green Back Program provides agents with potential buyers that are not only qualified, but absolutely committed to purchasing their home with them. In addition, the Green Back Program can provide agents with a new source of business—not just leads, but actual committed clients—who are driven to the agent by People Tree’s powerful and unprecedented "Prospector” network. In short, it’s a win-win situation for everyone involved, and another means of building and retaining great business relationships.

People Tree Realty Network believes that "green” is not only the color of money, it’s the hope for our planet’s future. In addition to changing the way business is done in the real estate world, we are committed to doing our part to change our entire world into a greener, healthier place to live. To vastly reduce the great number of trees sacrificed for cumbersome real estate documents, we have organized most necessary documents online so you have access to everything you need at your fingertips and you have a work place that’s nearly paperless. This online library gives us a tremendous savings - which we in turn pass on to you - because we no longer have to pay for warehousing unwieldy documents virtually nobody ever reads. In addition, we will plant up to 1,000 new trees in global reforestation projects, at no cost to the client or the agent, to celebrate every new transaction you close. These trees will revitalize natural wildlife habitats, provide food and building materials for suffering communities around the world and help reduce CO2 in our atmosphere. Lastly, we will be making a green impact locally by having our company and associates participate in local community environmental programs and beautification efforts.
However, "going green” is not the only benefit of creating a near paperless system. By creating an online transaction processing environment, with password access for buyers, sellers, agents, mortgage companies, etc., People Tree has taken a quantum leap forward in effective communication, while dramatically decreasing confusion, redundancy and the overall time required to close escrow, which is a huge benefit for all parties.
It’s been said that the definition of insanity is doing the same thing over and over again, but expecting different results. So, if you are a real estate agent or investor that is looking at today’s disturbing market trends and saying "This is just nuts”, it’s probably because it is. And until you change the way you think and do business in the new millennium, you’re going to keep driving yourself crazy hoping for a better result that will probably never come.
But, if you’re someone who believes it is better to innovate than evaporate, we invite you to take a close look at People Tree Realty Network. We’re a company driven to replace the negatives that have traditionally plagued the real estate industry with positive ideas and strategies proven to work in virtually all industries. We truly believe we’ve created a better way to do business that honors people, builds life-long trusting relationships and generously rewards everyone who participates in a win-win situation.
Like our name People Tree intentionally implies, we’re an agent and investor oriented company that is absolutely committed to putting the people we serve and work with first and foremost. And, like a great tree our roots in the local communities we serve are deep, our financial branches will continue to grow and remain strong, and you will experience the solid stability you need, and need to offer your clients, in an ever changing economy. To learn more about how you can grow with People Tree Realty Network while improving your world and the world at large, please contact us today.